π Overview:
Objectives and Key Results (OKRs) provide a framework for setting and communicating goals and outcomes.
Born at Intel, popularized by Google, now used by many organizations to achieve alignment and engagement around measurable goals.
π Objective (O): π
π― Definition: Inspirational, qualitative, and broad description of what you want to achieve.
π Time Frame: Typically set quarterly or annually.
π§ Guidance: Set 3-5 objectives at most to maintain focus.
π Key Results (KR): π
π Definition: Specific, quantitative outcomes that measure if the objective is met.
βοΈ Metrics: Should be quantifiable, measurable, and time-bound.
π Progress: Use a 0-100% scale or any other numerical value (e.g., 0 to 1M users).
π§ Guidance: Set 2-5 KRs for each objective.
π Benefits of OKRs: π
π― Focus & Commitment: Prioritizes what matters most.
π€ Alignment & Teamwork: Ensures everyone moves in the same direction.
π Tracking & Accountability: Regular check-ins and updates.
π’ Transparency: Everyone knows what's important and how they contribute.
π‘ Encouraging Stretch Goals: Pursue ambitious and impactful goals.
π How to Write Effective OKRs: π
π Visionary: Aim for significant impact.
π§ Specific: Avoid vague language.
πͺ Actionable: Start KRs with verbs.
π Measurable: Every KR should have a number.
β Time-bound: OKRs have clear start and end dates.
π OKR Cycle: π
π Launch: Communicate the new OKRs.
π Mid-cycle check-in: Review progress and recalibrate.
π End of cycle: Score the OKRs and reflect.
π Rinse & Repeat: Start the cycle over with new learnings.
π« Common Pitfalls: π«
π Too many OKRs: Overwhelm and loss of focus.
π Setting easy OKRs: No stretch and ambition.
π€· Neglecting them after setting: Lack of regular check-ins.
π― Treating KRs as tasks: They should be outcomes, not tasks.
π Not being adaptable: Need to recalibrate if priorities shift.
π‘ Tips: π‘
π₯ Involve the team: OKRs should be collaborative.
π Balance ambition with realism: Aim high but stay grounded.
β€οΈ Keep it simple: Avoid jargon and complexity.
π Review & Adjust: Regularly check and realign OKRs as needed.
π Examples of Great OKRs: π
Objective: π Boost User Engagement on Our Platform
KR1: π Increase weekly active users by 25%.
KR2: π Achieve a 15% increase in monthly user feedback submissions.
KR3: π Reduce user churn rate by 10%.
Objective: πΏ Improve Our Company's Environmental Footprint
KR1: π Reduce paper usage in the office by 50%.
KR2: π΄ββοΈ Increase participation in our "bike to work" program by 20%.
KR3: β»οΈ Launch 2 company-wide sustainability initiatives.
Objective: π Expand Our Brand Globally
KR1: π’ Open 3 new international offices.
KR2: πΊ Increase website traffic from international visitors by 30%.
KR3: π Host 5 international brand awareness events.